IDEM
Cafe and Restaurant Brand Identity
Idem is a local coffee shop that I designed for another branding project I had in Design Studio class from second year. Idem’s mission statement is: “Care for our food, our planet, and our community.” Idem’s Cafe is where every sips of coffee are cherished at the moment and all about good old days with our pleasant coffees, comforting meals, and pastries. The focus on nutritious ingredients and warm offerings distinguishes Idem as a nice getaway in the hectic world.
The brand looks to provide a rustic, familiar, and comfortable house coffee experience. Because Idem is a coffee business, I chose the Bootstrap design because it includes a layout that is appropriate for my content and graphics. However, the issue is adding a French translation of the entire website as a menu link on the top navigation bar. Changes to a somewhat inflexible layout template, such as Bootstrap, are difficult to implement. Fortunately, I was able to add an extra menu link to its navigation bar without significantly changing the template’s functionality.
I am pleased with the end result of its functionality, which caters to both English and French-speaking groups.
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