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Print Catalog
I created BACK as an online business that sells travel products aimed at 20 to 35-year-old women, such as reusable water bottles, quick dry towels, flatware sets, and hand cream. BACK is a pretty modern-looking brand that focuses on a neat, more polished, and charming appearance. As a result, the catalogue produced for this brand must highlight the products as the major focal points, with descriptive captions in both French and English accompanying them, but also leaving plenty of space to convey an enhanced mood.
The space between the pieces is another tough aspect of the design process. I have to squeeze all of the large and stunning images in, along with plenty of writing in both French and English, without overwhelming the visitors. Calculating the required space between the pieces requires beneficial grouping of similar level information, such as French and English text, graphics, and colours.
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